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Marketing a good or service, from market research to sales, including marketing strategy, sales communication, negotiation, and customer relations.

This bachelor's degree combines general and professional training (numerous professional facilities available). It provides the scientific and technical foundations, as well as the knowledge of general culture and the humanities, required for a career in the image or sound industry.

Every year, many alumni find themselves in the credits of fiction films, documentaries, short films, commercials or programs for radio, cinema, television or streaming platforms.

The research activities of the Automation Department focus on system design, control and monitoring.

Integrate the internet channel into the distribution strategy, create and optimize the company's presence on the internet, develop sales, participate in the adaptation of the company's structures to e-commerce.. 

The development of the Internet of Things (IOT) and cyber-physical systems (CPS) has created challenges, mainly related to massive data management and decision-making. The development of approaches such as Data Analytics and Machine Learning, however, offers solutions by identifying "hidden" patterns or features within this massive data.

Modality of the multimodal PSCHITT transport research platform, the PSCHITT-PMR platform constitutes a simulator dedicated to the movement of a Person with Reduced Mobility (PMR) in a wheelchair. It is part of the laboratory's autonomous mobility platform, and forms part of the CPER RITMEA regional PMR-Lab platform.

Modality of the multimodal PSCHITT transport research platform, the PSCHITT-Rail platform is a simulator dedicated to rail driving. It is part of the laboratory's autonomous mobility platform and is part of the CPER RITMEA regional AV-Lab platform.

The department trains 60 students per year on a full-time and work-study basis, whose skills are focused on industrial control, metrology, instrumentation, characterization of physical and physico-chemical quantities, and environmental measurements.